You can start using your brand today, no registration required. Here’s how to do it safely: use the TM symbol now, clear the name before you commit, and pick the right filing basis.
Can I Use a Trademark Before It Is Registered?
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Trademark
How Duracell Lost the Energizer Bunny Trademark
Duracell invented the pink battery bunny in 1973 but lost U.S. trademark rights to Energizer after a lapsed filing. The full story, plus a maintenance checklist so it doesn’t happen to your brand.
How Much Does a Trademark Cost? (2026 Breakdown)
If you're wondering how much does a trademark cost, you're asking the right question at the right time. You've got a brand name you believe in, and...
Trademark Specimen Refusal: Why it Happens and What to Do?
If you're applying for a trademark, one requirement catches people off guard: the specimen. Specifically, the USPTO wants a real-world example that...
Is Your Trademark Too Close? Understanding “Likelihood of Confusion”
There can be many reasons why the U.S. Patent and Trademark Office (USPTO) might reject your trademark application. One of the most common is...
4 Common Problems When Applying for Trademarks
Applying for a trademark with the USPTO is one of the smartest moves you can make for your business. But the application process isn't always...
A Guide to Successful Trademark Searches
Before you invest time and money into building a brand around a specific name or logo, you need to know whether it's actually available. That's what...
Brand vs. Trademark: What’s the Difference?
People use "brand" and "trademark" interchangeably all the time, but they're not the same thing. Understanding the difference matters because it...