by Curt Lockhart | Jun 10, 2020 | Intellectual Property
If you’re building a business, one of the smartest things you can do early on is understand how intellectual property (IP) protection works. IP is what keeps your ideas, brand, and creative work from being copied or used by someone else. There are four main...
by Curt Lockhart | May 13, 2020 | Intellectual Property, Trademark
Before you invest time and money into building a brand around a specific name or logo, you need to know whether it’s actually available. That’s what a trademark search does. It tells you whether your proposed mark is likely to run into conflicts with...
by Curt Lockhart | Mar 4, 2020 | Intellectual Property, Trademark
People use “brand” and “trademark” interchangeably all the time, but they’re not the same thing. Understanding the difference matters because it affects how you protect your business and how you think about building value over time. The...
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